Book of Boys logo
Heavily inspired by the New Zealand menswear label; Rodd & Gunn, the Book of Boys logo was redesigned to reflect the masculine nature of the blog. The hound is often associated to hunting, in turn associated to the male gender.
Reflecting the name in a logo didn’t bring forth something as iconic as the logo above. The logo is complex enough to be unique but simple enough to replace the blog’s name in designs.